Pepsodent: Rectangle

Reaches impossible places.

Advertising Agency: Borghi/Lowe, Brazil
Global Creative Director: Edgard Gianesi
Executive Creative Directors: Jose Borghi, Fernando Nobre
Creative Director: Fernando Nobre
Creative Director: Fabio Brigido
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Walfrido Monteiro

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Volkswagen Tiguan: Not found

A special action has been surprising those looking for the off-road Tiguan, from Volkswagen, on the internet: a release published on several portals, Facebook and the brand’s institutional sites informs everyone that the car ran away from its own site to travel the world. The announcement takes the users to the Tiguan site, which was replaced by a fake Error 404 page (http://tiguan.vw.com.br/eng/) saying that the car took off to enjoy life and that to find it you have to click “search.” When doing that, the person is directed to the Pinterest social network where he/she will see all the model photos published on the web around the world: http://pinterest.com/search/pins/?q=Tiguan+vw. Created by AlmapBBDO, the “Not Found” action reinforces Volkswagen off-road model concept, the SUV with a high level of safety, comfort and drivability. Until the morning, the fake page will replace the information about the Tiguan and its image on Volkswagen’s institutional site, the VW portal Premium site, the brand’s Brand Channel and even the model’s page. In it, the phrase “If you want to enjoy life with it, click here” will take the user to a map of Brazil where he/she can locate the closest dealership to find the Volkswagen Tiguan.

Advertising Agency: AlmapBBDO, Brazil
General Creative Director: Luiz Sanches
Digital Creative Director: Luciana Haguiara, Sandro Rosa
Art Directors: Sascha Piltz, Sandro Rosa
Copywriter: Pedro Cavalcanti
Digital Production Director: Fernando Boniotti
Programmer: Thalles Freitas
Digital Producer: ON Interactive
Project Manager: Denise Aya Kotsubo
Account Executives: Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Aline Padovani, Vanessa Silva
Media: Paulo Camossa, Brian Crotty, Fábio Urbanas, Kauê Lara Cury, Raphael Vignola, Larissa Andrade
Approval: Artur Martins, Fabio Rabelo, André Mota, Luiz Abud

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Kidum school: The first QR Code activated by IQ

Advertising Agency: Yehoshua/TBWA, Tel Aviv, Israel
Heads of creative department: Tal Raviv, Amit Stoler
Creative manager: Zack Feldman
Art Director: Dinat zisner Catz
Copywriter: Nava Ben Moshe
Photoshop: Julya Titov
Strategist: Tomer Cohen
Client manager: Erez Barkats
Account manager: Tal Tuvbin
Interactive studio manager: Asaf Netzer

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Ministry of Defence: Replace

Technician at the Ministry of Defence. Do you have what it takes.

Being a technician at the Ministry of Defence is a little bit more demanding. Seemingly easy technical problems can become a real challenge in their environment.

Advertising Agency: Steam Advertising, Amsterdam, The Netherlands
Creative Directors: Maarten Kuipers, Cyril Chermin
Art Director: Martijn van der Werf
Copywriter: Cyril Chermin
Illustrator: Robert Vulkers
Digital Imaging: Gerben Kruk
Published: October 2012

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Ministry of Defence: Refuel

Technician at the Ministry of Defence. Do you have what it takes.

Being a technician at the Ministry of Defence is a little bit more demanding. Seemingly easy technical problems can become a real challenge in their environment.

Advertising Agency: Steam Advertising, Amsterdam, The Netherlands
Creative Directors: Maarten Kuipers, Cyril Chermin
Art Director: Martijn van der Werf
Copywriter: Cyril Chermin
Illustrator: Robert Vulkers
Digital Imaging: Gerben Kruk
Published: October 2012

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Ministry of Defence: Change tire

Technician at the Ministry of Defence. Do you have what it takes.

Being a technician at the Ministry of Defence is a little bit more demanding. Seemingly easy technical problems can become a real challenge in their environment.

Advertising Agency: Steam Advertising, Amsterdam, The Netherlands
Creative Directors: Maarten Kuipers, Cyril Chermin
Art Director: Martijn van der Werf
Copywriter: Cyril Chermin
Illustrator: Robert Vulkers
Digital Imaging: Gerben Kruk
Published: October 2012

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Vodafone: What’s around me?

Where are you? I don’t know, where are you?
“What’s around me?” application from Vodafone.

Advertising Agency: Y&R İstanbul / Team Red, Istanbul, Turkey
Creative Director: Ergin Köylüceli
Head of art: Ahmet Ozan Çelebi
Illustrator: Oğuz Birgören
Published: March 2013

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ZMG Newspaper Marketing Association: Bunny

Where ads stand out every day.

Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Helmut Meyer
Copywriter: Lothar Mueller
Art Directors: Till Schaffarczyk, Christian Kuzman
Photographer: Norman Konrad, Stockphotos
Art Buyer: Magdalena Ignatowski
Account Supervisor: Michael Fucks
Advertiser’s Supervisors: Dr. Joachim Donnerstag, Markus Ruppe
Retouching: Paul Schäfer / E-N-D-I-S-T

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Volkswagen Amarok: Luxury meets Labour, 3

Luxury meets labour. The Amarok.

Advertising Agency: Grabarz & Partner, Germany
Creative Directors: André Price, Jan-Florian Ege
Art Direction: André Price
Graphic Designers: Sönke Jansen, André Price
Copywriter: André PriceJan-Florian Ege
Account Managers: Anissa Ghanem, Malin Beckmann
Art Buying: Anna Simdon
Produktion: Oliver Fleischer
Post Production / 3D: GLOSS Postproduction
Handbag Designer: Frieda Bellmann

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Volkswagen Amarok: Luxury meets Labour, 1

Luxury meets labour. The Amarok.

Advertising Agency: Grabarz & Partner, Germany
Creative Directors: André Price, Jan-Florian Ege
Art Direction: André Price
Graphic Designers: Sönke Jansen, André Price
Copywriter: André PriceJan-Florian Ege
Account Managers: Anissa Ghanem, Malin Beckmann
Art Buying: Anna Simdon
Produktion: Oliver Fleischer
Post Production / 3D: GLOSS Postproduction
Handbag Designer: Frieda Bellmann

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