Adidas Announces New “Boost” Foam Material

adidas-boost.jpg

There’s no consensus on whether it’s better to have more, or less, cushioning in a running shoe; this article crystallizes some of the larger theories being debated, enlisting the opinions of an evolutionary biologist who’s conducted biomechanical analyses of how the human foot operates during running. But while consensus will have to wait, Adidas isn’t. Yesterday they announced their new Boost foam material, “a revolutionary cushioning technology which provides the highest energy return in the running industry.”

The foundation of the BOOST innovation is centred on its cushioning material. Based on a groundbreaking development process created by adidas partner BASF, the world’s leading chemical company, solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these capsules store and unleash energy more efficiently in every stride. Tests conducted by the adidas Innovation Team show that the highly durable material found only in Energy Boost products provides the highest energy return in the running industry.

Here’s a quick vid demonstrating the base difference between Boost foam, the industry-standard EVA (ethylene-vinyl acetate) stuff, and concrete:

(more…)

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Eden

Designed by QOOP | Design & Kommunikation | Country: Germany

“For the brand Eden we created a comprehensive identity. It was important to us to pick up the connection to nature, that represents the product.

Natural tones combined with natural papers bond perfectly with colors and structures of the processed woods.

The packaging for the unique and natural iPhone wood-back-plates has been designed with a love for details. The logo is plotted on the outside as well as embossed on cardboard the inlet that presents the product and the screwdriver.”

Via Lovely Package http://lovelypackage.com/eden/

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Rasurado

Designed by Moruba | Country: Spain

“This is a very special project for a wine from Rioja. This is it’s story: The town’s barber shop is the centre of the world. Here mundane chat mingles with ancestral wisdom. Here, sometimes, something important starts. The wine of the barber.”

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Lounge on a Cloud: CIRRUS Seating by DIZAJNO

Lounge on a Cloud: CIRRUS Seating by DIZAJNO in home furnishings Category

Soft, fluffy clouds look like a nice place to relax, yes? While not your traditional 2- or 3-cushion sofa, CIRRUS is full of curved shapes resembling a whimsical seating option in your living room instead of up in the sky. The DIZAJNO sofa allows for a variety of sitting and lounging positions in hopes of letting you feel what it’s like to lay on a cloud.

Lounge on a Cloud: CIRRUS Seating by DIZAJNO in home furnishings Category

It’s built with a traditional, rigid OSB frame with a spring system in the back and seat areas, all topped with a flexible PUR foam that will give you a lifetime of heavenly rest.

Lounge on a Cloud: CIRRUS Seating by DIZAJNO in home furnishings Category

The Lubo Majer designed line is available in two sofas, a chair, and two table options.

Lounge on a Cloud: CIRRUS Seating by DIZAJNO in home furnishings Category

Lounge on a Cloud: CIRRUS Seating by DIZAJNO in home furnishings Category

Lounge on a Cloud: CIRRUS Seating by DIZAJNO in home furnishings Category

Lounge on a Cloud: CIRRUS Seating by DIZAJNO in home furnishings Category

Lounge on a Cloud: CIRRUS Seating by DIZAJNO in home furnishings Category

Hi pup, you look pretty comfy on there!


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© 2013 Design Milk | Posted by Caroline in Home Furnishings | Permalink | No comments

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Ryanair: Sandwich

6 € for a sandwich? I wanted a snack, not a gold brick!
With prices this cheap, shut the f*ck up. Ryanair

Advertising School: Miami Ad School, Berlin / San Francisco
Tutors: Fedja Kehl, Niklas Frings-Rupp
Art Director: Hugo Gstrein
Copywriter: Patrick Tamisiea

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Graphic Programmer at AltSpace

Graphic Programmer at AltSpace

Company: AltSpace Location:  Moscow, Russia Type: Full-Time Category: Creative Code Description AltSpace Labs is developing computer graphics for games, interactive and presentation systems. What for? To transform the space around us into an environment sensitive to the user and interacting with him. This […]

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Daruma Dolls

One of the interesting aspects of being a blogger is finding ways to push through tedious computer tasks. As much as I love the helpfulness of a long product roundup, they can take hours and hours (and hours) of research and photo editing to put together. So Amy and I found a method that works for us: Hulu. We both like to sit on our respective couches and slog through a full day of internet research while binging on entire seasons of a TV show. While I prefer horror movies, Amy has a soft spot for TV sitcoms and has turned all of us at the office onto Matthew Perry’s new show, Go On. His character suffered a difficult loss and attends regular group therapy sessions, during which he learns lessons or tools for dealing with grief. During one episode, the characters in the group are introduced to Daruma dolls, also known as wishing dolls and Dharma dolls. These traditional Japanese dolls are modeled after Bodhidharma, the founder of Zen Buddhism, and are meant to aid in goal-setting or act as a general encouragement toward achievements.

Rich in symbolism, these dolls can be used in several different ways, but the most common use involves assigning a goal to (or writing it on the bottom of) each doll. At the beginning of the process, you draw only one eye on the doll. When you’ve finished or achieved that goal, you can draw in the second eye. The idea is that the little one-eyed doll will be watching you and serving as a reminder to persevere and finish your goal. Seeing that today is the last day of January and the time of year when it’s easy to lose track of New Year’s resolutions, I thought it seemed fitting to share these as little reminders to stay the course and push toward the goals we’ve all set for ourselves. Each of us on the team now has a doll to remind us of our toughest tasks, and I hope they’ll keep us moving in the right direction. If you’re interested in learning more about Daruma dolls, you can click here for more on their history or here to see the models we purchased for our encouragement. Here’s wishing everyone good luck with their goals for the rest of the year! xo, grace

*You can watch a video of Daruma dolls being made in Takasaki (where 80% of all Daruma dolls are made in Japan) right here on YouTube. Just be sure to turn your volume off if you’re at work; this video has some music in the background.

Photos by Max Tielman

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Skim Milk: Iconico Speaker by Héctor Serrano

Skim Milk: Iconico Speaker by Héctor Serrano in technology Category

Iconico is a minimal speaker design created by London-based designer Héctor Serrano for Lexon. The design studio’s main divisions are the product lab and experimental work lab. They choose to work with projects that dissent the status quo in terms of function and design. Serrano studied Industrial Design in Valencia before moving to London to pursue his masters at the Royal College of Art.

Skim Milk: Iconico Speaker by Héctor Serrano in technology Category

The basis for the Iconico speaker’s design spawned from the quotidian speaker icon seen in most computers. Iconico is made of ABS plastic and comes either in dark grey or white. The speaker plugs into any standard 3.5mm stereo audio cable jack, and turns off when it is physically flipped. It is both a playful and intuitive solution for listening to music in high-quality sound.

I was first drawn to the object by its simplistic design, but I am definitely now more intrigued by its unique functionality. In a world where everything is controlled remotely, it is refreshing to have a design provide a function that is performed through intuitive action.

Skim Milk: Iconico Speaker by Héctor Serrano in technology Category

Skim Milk: Iconico Speaker by Héctor Serrano in technology Category

Skim Milk: Iconico Speaker by Héctor Serrano in technology Category

Skim Milk: Iconico Speaker by Héctor Serrano in technology Category


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© 2013 Design Milk | Posted by Leo in Technology | Permalink | 1 comment

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