Volkswagen Tiguan: Not found

A special action has been surprising those looking for the off-road Tiguan, from Volkswagen, on the internet: a release published on several portals, Facebook and the brand’s institutional sites informs everyone that the car ran away from its own site to travel the world. The announcement takes the users to the Tiguan site, which was replaced by a fake Error 404 page (http://tiguan.vw.com.br/eng/) saying that the car took off to enjoy life and that to find it you have to click “search.” When doing that, the person is directed to the Pinterest social network where he/she will see all the model photos published on the web around the world: http://pinterest.com/search/pins/?q=Tiguan+vw. Created by AlmapBBDO, the “Not Found” action reinforces Volkswagen off-road model concept, the SUV with a high level of safety, comfort and drivability. Until the morning, the fake page will replace the information about the Tiguan and its image on Volkswagen’s institutional site, the VW portal Premium site, the brand’s Brand Channel and even the model’s page. In it, the phrase “If you want to enjoy life with it, click here” will take the user to a map of Brazil where he/she can locate the closest dealership to find the Volkswagen Tiguan.

Advertising Agency: AlmapBBDO, Brazil
General Creative Director: Luiz Sanches
Digital Creative Director: Luciana Haguiara, Sandro Rosa
Art Directors: Sascha Piltz, Sandro Rosa
Copywriter: Pedro Cavalcanti
Digital Production Director: Fernando Boniotti
Programmer: Thalles Freitas
Digital Producer: ON Interactive
Project Manager: Denise Aya Kotsubo
Account Executives: Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Aline Padovani, Vanessa Silva
Media: Paulo Camossa, Brian Crotty, Fábio Urbanas, Kauê Lara Cury, Raphael Vignola, Larissa Andrade
Approval: Artur Martins, Fabio Rabelo, André Mota, Luiz Abud

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abandoned star wars film sets in the tunisian desert by ra di martino

constructed out of mud, cement-covered MDF and coiled aluminum a series of photographs capture the state of deterioration of abandoned star wars film sets.

The post abandoned star wars film sets in the tunisian desert by ra di martino appeared first on designboom.

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studioXAG: fred perry + christopher raeburn storefront

studioXAG has installed billowing military parachutes in fred perry laurel wreath stores to mark the launch of christopher raeburn’s collaborative collection.

The post studioXAG: fred perry + christopher raeburn storefront appeared first on designboom.

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NY Design Week 2013: BKLYN Designs Celebrates Ten Years of Exhibiting the Best of the Borough

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The Jacob K. Javits Convention Center won’t be opening its doors for the 25th annual ICFF for another week, but the NYCxDesign festivities are well underway as of this weekend, and besides the second edition of Frieze New York and its satellites, today also saw the opening of BKLYN Designs at St. Ann’s Warehouse in DUMBO. After a brief hiatus (including a stint at the Javits in 2011), the showcase of independent designers from the borough du jour is back in Brooklyn for its tenth anniversary.

Organizer Karen Auster and the Brooklyn Chamber of Commerce have wisely opted for first weekend of the inaugural NYCxDesign festival so as not conflict with ICFF—the exhibition will be on view through this Sunday, May 12. (BKLYN Designs is rather more accessible than Frieze, both geographically and metaphorically, though we recommend the humble bicycle as the most pleasant mode of transportation to either location; rest assured most of next week’s events are clustered in the more central districts of Soho and Noho. Check out our NYDW Guide for more details.)

Here are some of the standouts from our quick tour of the space this morning:

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Palo Samko, an elder statesman of the Brooklyn scene, has been exploring with casting in earnest ever since he started making his own brass hardware (drawer pulls, table legs).

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As with many of the woodworkers at the show, Bien Hecho was a custom/contract studio for years before debuting their first collection at BKLYN Designs.

BKLYNDesigns-BienHecho-2.jpgFounder John Randall noted that “Water Tower” was made of reclaimed wood from the very same; it’s intended to hold a standard five-gallon water bottle, as an alternative to the mundane water cooler.

BKLYNDesigns-Hooker-1.jpgWhat’s that around the corner…?

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National Geographic Traveler Magazine: 2013 Photo Contest

The National Geographic Traveler Magazine photo contest, now in its 25th year, has begun. There is still plenty of time to enter. The entry deadline is Sunday, June 30, at 11:59 p.m. Entrants may submit their photographs in any or all of the four categories: Travel Portraits, Outdoor Scenes, Sense of Place and Spontaneous Moments. The magazine’s photo editors showcase their favorite entries each week in galleries. You can also vote for your favorites. “The pictures increasingly reflect a more sophisticated way of seeing and interpreting the world, making the judging process more difficult,” says Keith Bellows, magazine editor in chief. (The captions are written by the entrants, some slightly edited for readability.) As always, you can take a look at some of last year’s entries and winners.. — Paula Nelson ( 40 photos total)
OUTDOOR SCENES – Portrait of an Eastern Screech Owl – Masters of disguise. The Eastern Screech Owl is seen here doing what they do best. You better have a sharp eye to spot these little birds of prey. Okeefenokee Swamp, Georgia, USA. (Photo and caption by Graham McGeorge/National Geographic Traveler Photo Contest)

    

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Airstream-Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures

Airstream-Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures

The refurbished, industrial Kempart Loft gets a drastic makeover by Dethier Architectures, complete with a modular aluminum pod that not only breaks the space up, it becomes the focal point and central hub of the loft.

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Daniel Dethier, the architect, found willing clients who let him push the boundaries in this abandoned bakery in Liège, Belgium to give them the function and layout they needed, while at the same time bringing in one unique design.

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

They first opened the space up to give it the loft-like feel the clients asked for. Then it was time for the pièce de résistance, the pod that houses the two bathrooms, a toilet, storage areas, and the heating and ventilation systems.

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Clearly inspired by Airstream campers, the aluminum clad unit runs down the central length of the loft and mainly separates the bedroom and the living room. It creates other zones as well.

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

It even hides the TV when not in use!

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

They commissioned artist Jean Glibert to choose the bathroom’s saturated colors, which can be spotted through the tiny windows. The colors definitely pop next to the mostly white and aluminum interior.

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Don’t worry, the windows can be switched to opaque for privacy.

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Airstream Inspired Living: Kempart Loft with Aluminum Pod by Dethier Architectures in interior design architecture Category

Photos © Serge Brison for Dethier Architectures.

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LOHOCLA Growler by Herald Urena

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By Herald Ureña, College for Creative Studies ’13

I chose the name LOHOCLA, backwards for Alcohol, for this project in order to suggest that my new design inherits the past by incorporating it into a modern object. It is a redesign of the growler, a reusable vessel to carry beer from the pub or store to your home, commonly used in the USA but also used in Australia and Canada.

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I investigated the history of the growler and based a new design on the product’s forms from the past so the reinterpretation has an aspect of ‘design memory.’ Growlers in USA circa 1800′s we actually repurposed metal buckets. During the 50′s and 60′s people would reuse packaging and food containers as growlers, including waxed cardboard containers and plastic storage products. Half-gallon jugs became popular in the 80′s, though those glass jugs were also re-purposed (apple) cider or moonshine jugs. The design of the growler shifted to closed containers once refrigeration became standard in American homes.

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It was important to me that the redesign of the growler keep an aesthetic of other preexisting objects in some way. The overall shape still looks like the cider jug but I have created a handle that is reminiscent of the bucket handles from the 1800′s, as well as the look of a common pitcher.

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Function

I investigated ergonomics from the point of view of the common user, bartender, waiters, user trends, consumption habits at home, in restaurants, and pubs. I then decided to ensure that the shape of this growler could also be used as a decanter / pitcher as well, so it can be used for serving in a pub if the user decides to stay. This growler is smaller in size, contrary to high American consumption habits. Existing designs are notoriously difficult to clean; thus, I made the top wider to facilitate this process, as well as for pouring. To reduce the material used on the cap, the cap now screws on to the inside of the glass wall and is also hollow to reduce weight. I added texture to the bottom of the growler so that the bartender can grip it and fill it up easier. There is also a bubble marking system on the outer surface of the glass, marking every half pint and indicating exactly how much to fill the jug with an extruded line on the surface of the jug. It is intended to be filled very close to the top, near the lid, in order to reduce airspace in the growler so the beer stays fresher.

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Although some growlers are now being made out of aluminum, people complain about not being able to see the beer, particularly when someone is serving them from a growler. The interior of the growler has a helix that circulates the beer as it is being poured to keep it circulating and equally fresh throughout the drinking experience—the user will not get the bitter butt of the beer that is sometimes discarded altogether. That large inner helix clearly is the driving differentiating element applied.

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