LOHOCLA Growler by Herald Urena


By Herald Ureña, College for Creative Studies ’13

I chose the name LOHOCLA, backwards for Alcohol, for this project in order to suggest that my new design inherits the past by incorporating it into a modern object. It is a redesign of the growler, a reusable vessel to carry beer from the pub or store to your home, commonly used in the USA but also used in Australia and Canada.


I investigated the history of the growler and based a new design on the product’s forms from the past so the reinterpretation has an aspect of ‘design memory.’ Growlers in USA circa 1800’s we actually repurposed metal buckets. During the 50’s and 60’s people would reuse packaging and food containers as growlers, including waxed cardboard containers and plastic storage products. Half-gallon jugs became popular in the 80’s, though those glass jugs were also re-purposed (apple) cider or moonshine jugs. The design of the growler shifted to closed containers once refrigeration became standard in American homes.


It was important to me that the redesign of the growler keep an aesthetic of other preexisting objects in some way. The overall shape still looks like the cider jug but I have created a handle that is reminiscent of the bucket handles from the 1800’s, as well as the look of a common pitcher.



I investigated ergonomics from the point of view of the common user, bartender, waiters, user trends, consumption habits at home, in restaurants, and pubs. I then decided to ensure that the shape of this growler could also be used as a decanter / pitcher as well, so it can be used for serving in a pub if the user decides to stay. This growler is smaller in size, contrary to high American consumption habits. Existing designs are notoriously difficult to clean; thus, I made the top wider to facilitate this process, as well as for pouring. To reduce the material used on the cap, the cap now screws on to the inside of the glass wall and is also hollow to reduce weight. I added texture to the bottom of the growler so that the bartender can grip it and fill it up easier. There is also a bubble marking system on the outer surface of the glass, marking every half pint and indicating exactly how much to fill the jug with an extruded line on the surface of the jug. It is intended to be filled very close to the top, near the lid, in order to reduce airspace in the growler so the beer stays fresher.


Although some growlers are now being made out of aluminum, people complain about not being able to see the beer, particularly when someone is serving them from a growler. The interior of the growler has a helix that circulates the beer as it is being poured to keep it circulating and equally fresh throughout the drinking experience—the user will not get the bitter butt of the beer that is sometimes discarded altogether. That large inner helix clearly is the driving differentiating element applied.




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